Demonstrated Interest is Like Dating: How to Show Colleges You Care

Applying to college is a lot like dating. Think about it: You’re trying to impress someone (the admissions office), hoping they’ll think you’re a great match, and eventually commit to you (with an acceptance letter). Just like in dating, playing it cool doesn’t always work—you need to show you’re genuinely interested. That’s where demonstrated interest comes in!

What is Demonstrated Interest?

Demonstrated interest is any action that signals to a college, “I really like you and could see myself with you (on your campus)!” This could be anything from attending an info session to following them on social media or applying early decision. Not all colleges track demonstrated interest, but for those that do, showing enthusiasm can tip the scales in your favor.

Why Does Demonstrated Interest Matter?

Colleges, like potential romantic partners, don’t want to be ghosted. They need to predict which students will actually show up in the fall if admitted. Why? Because admitting too many students means not enough dorm rooms or classroom seats, while too few could mean financial trouble. Plus, colleges love looking good in rankings, and a high yield rate (the percentage of admitted students who enroll) makes them seem more desirable.

So, How Do You Flirt with Your Dream School?

Just like in dating, you don’t want to come on too strong (no spamming their inbox!) or be too distant (ignoring emails and never engaging). Here’s a balanced approach to showing demonstrated interest:

Start the Conversation (Request Information)

Even if a college is already emailing you, take the initiative by signing up for their mailing list. This is like following someone on Instagram to get on their radar.

Engage in Meaningful Communication (Read & Respond to Emails)

Colleges track whether you open their emails and click on links. Don’t just mindlessly open them—read them! If a rep reaches out personally, reply. This is like texting back in a convo—no one likes being left on read.

Show Up for Important Dates (Attend Events & Virtual Sessions)

Colleges host events at high schools, college fairs, and online. Attending is like going on a first date—it shows you’re genuinely interested and want to get to know them better.

Follow on Social Media (But Don’t Stalk!)

Following a college’s Instagram, TikTok, or YouTube is a great way to stay in the loop. Just don’t be that person who likes every single post from the past year in one sitting.

Slide into Their DMs (Professionally!) (Email Admissions Counselors)

Send a thoughtful email after an event or ask a meaningful question about campus life. This shows you’re paying attention and genuinely interested, not just going through the motions.

Make the Effort to Meet Up (Visit Campus if Possible)

A visit (or even a virtual tour) is like a big, in-person date. Colleges take note of who visits, especially if you live close by.

Meet the Family & Friends (Talk to Faculty, Coaches, or Students)

Reaching out to professors, athletic coaches, or club leaders can give you a sense of fit. Plus, if they like you, they might put in a good word for you!

Commit with an Early Decision (If It’s The One)

Applying early decision is like saying, “You’re the only one for me.” It’s a binding agreement, so only do this if you’re really sure.

Put Thought Into Your Love Letters (Supplemental Essays)

Colleges love when you put effort into the Why Us? essay. It’s like writing a heartfelt note about why you’re a great match—generic responses won’t cut it!

Check In Without Being Clingy (Log Into Your Application Portal & Stay Engaged)

Many colleges track whether you open your applicant portal and respond to optional opportunities. Think of this as texting occasionally to stay on their radar without being overwhelming.

The Key Takeaway: Play It Smart

Just like in dating, balance is key. Be enthusiastic but not overbearing. Be authentic but strategic. Show that you care, but don’t force it. Not every college tracks demonstrated interest, but for those that do, these small actions can help you stand out.

So, go ahead—flirt a little with your dream school. Show them that you’re genuinely interested, and who knows? You just might get that acceptance letter and start your happily-ever-after on campus! 💙🎓